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subject:"Aufsatzsammlung"
~isPartOf:"Journal of advertising research"
~subject:"Online-Marketing"
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Aufsatzsammlung
Online-Marketing
Consumer behaviour
160
Konsumentenverhalten
160
Advertising
60
Werbung
60
Advertising effects
51
Werbewirkung
51
Internet marketing
26
USA
23
United States
23
Social Web
17
Social web
17
Brand management
16
Markenführung
16
Brand
15
Markenartikel
15
Brand image
12
Markenimage
12
Communication
10
Kommunikation
10
Fernsehwerbung
7
Psychology of advertising
7
Target group
7
Television advertising
7
Werbepsychologie
7
Zielgruppe
7
Confidence
6
Emotion
6
Marketing management
6
Marketingmanagement
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
E-commerce
5
Electronic Commerce
5
Gender
5
Geschlecht
5
Jugendliche
5
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Undetermined
16
Type of publication
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Article
26
Type of publication (narrower categories)
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Article in journal
26
Aufsatz in Zeitschrift
26
Language
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English
26
Author
All
Singh, Nitish
2
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Baccino, Thierry
1
Becerra, Enrique P.
1
Benmamoun, Mamoun
1
Brettel, Malte
1
Broadbridge, Victoria
1
Cao, Jiaqi
1
Chao, Naipeng
1
Chen, Huan
1
Cherif, Emna
1
Christy, Katheryn R.
1
Colliander, Jonas
1
Cunningham, Isabella
1
D'Attoma, Ida
1
Dahlén, Micael
1
Di Domenico, Giandomenico
1
Du, Brian
1
Gázquez-Abad, Juan Carlos
1
Hove, Thomas
1
Ieva, Marco
1
Isaacson, Thomas
1
Katsukura, Akihiro
1
Kemper, Jan
1
King, Karen Whitehill
1
Korgaonkar, Pradeep K.
1
Kwon, Eun Sook
1
Lee, S. S.
1
Li, Jin
1
Lu, Linqi
1
Lwin, May O.
1
Ma, Judy
1
Makrides, Maria
1
Mangió, Federico
1
Mi, Ranran Z.
1
Middleton, Philippa
1
Miyazaki, Anthony D.
1
Moran, Gillian
1
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Published in...
All
Journal of advertising research
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
26
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
3
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
4
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
5
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
6
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
7
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
8
How consumers process unexpected online advertisements : the effects of motion and abrupt onset on consumers' attention and attitude
Cherif, Emna
;
Baccino, Thierry
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 219-240
Persistent link: https://www.econbiz.de/10013435295
Saved in:
9
How do human attitudes and values predict online marketing responsiveness? : comparing consumer segmentation bases toward brand purchase and marketing response
Scheuffelen, Stefan C.
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10012109420
Saved in:
10
How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers
Benmamoun, Mamoun
;
Singh, Nitish
;
Sobh, Rana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10012109423
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