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subject:"Aufsatzsammlung"
~isPartOf:"Journal of marketing"
~subject:"Online-Marketing"
~subject:"Retail trade"
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Aufsatzsammlung
Online-Marketing
Retail trade
Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
51
Relationship marketing
51
Brand image
43
Markenimage
43
Brand management
42
Markenführung
42
Internet marketing
28
Social Web
27
Social web
27
Marketing management
25
Marketingmanagement
25
Preismanagement
22
Pricing strategy
22
Advertising effects
21
Brand
21
Einzelhandel
21
Markenartikel
21
Viral marketing
21
Virales Marketing
21
Werbewirkung
21
Online retailing
20
Online-Handel
20
USA
20
United States
20
Advertising
17
Werbung
17
Sales promotion
14
Verkaufsförderung
14
Customer satisfaction
13
Dienstleistungsqualität
13
Kundenzufriedenheit
13
Service quality
13
Theorie
13
Theory
13
E-commerce
12
Electronic Commerce
12
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Online availability
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Undetermined
26
Free
3
Type of publication
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Article
47
Type of publication (narrower categories)
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Article in journal
46
Aufsatz in Zeitschrift
46
Language
All
English
47
Author
All
Katona, Zsolt
3
Wilbur, Kenneth C.
3
Bleier, Alexander
2
Brooks, Gillian
2
Chandukala, Sandeep R.
2
Geyskens, Inge
2
Gielens, Katrijn
2
Gordon, Brett R.
2
Grewal, Dhruv
2
Ittersum, Koert van
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Palmatier, Robert W.
2
Shin, Jiwoong
2
Stephen, Andrew T.
2
Trusov, Michael
2
Zhang, Jonathan Z.
2
Aaker, David A.
1
Ahlbom, Carl-Philip
1
Alvarez, Cecilia M. O.
1
Avery, Jill
1
Ballings, Michel
1
Barone, Michael J.
1
Becker, Maren
1
Beitelspacher, Lauren Skinner
1
Bell, David R.
1
Biswas, Dipayan
1
Bower, Amanda B.
1
Bruzzone, Donald E.
1
Caravella, Mary
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chang, Chun-Wei
1
Chernev, Alexander
1
Colicev, Anatoli
1
Corsten, Daniel
1
Cramer, Johannes
1
Dagger, Tracey S.
1
Dahl, Darren W.
1
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Published in...
All
Journal of marketing
Journal of retailing and consumer services
595
Journal of business research : JBR
287
Journal of retailing
140
International journal of retail & distribution management
123
International journal of internet marketing and advertising : IJIMA
119
The international review of retail, distribution and consumer research
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of retail and distribution management
78
Journal of marketing communications
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of electronic marketing and retailing : IJEMR
73
International journal of advertising : the review of marketing communications
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Management science : journal of the Institute for Operations Research and the Management Sciences
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
58
Journal of internet commerce
58
Journal of promotion management : innovations in planning and applied research
58
The journal of product & brand management
57
Cogent business & management
54
Psychology & marketing
54
International journal of hospitality management
52
International journal of consumer studies
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Marketing intelligence & planning
44
Asia Pacific journal of marketing and logistics
43
Electronic commerce research
41
European journal of marketing : EJM
40
Information systems research : ISR
40
Journal of the Academy of Marketing Science
39
Technological forecasting & social change : an international journal
37
The journal of brand management : an international journal
37
SpringerLink / Bücher
34
European journal of operational research : EJOR
33
International journal of technology marketing : IJTMkt
33
Journal of marketing research : JMR
33
Journal of promotion management : JPM
33
The journal of consumer marketing
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Tourism management : research, policies, practice
31
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ECONIS (ZBW)
47
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
3
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
4
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
5
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
6
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
7
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
8
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
9
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
10
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
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