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subject:"Aufsatzsammlung"
~isPartOf:"Journal of marketing"
~subject:"Online-Marketing"
~subject:"Theorie"
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Aufsatzsammlung
Online-Marketing
Theorie
Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
51
Relationship marketing
51
Brand image
43
Markenimage
43
Brand management
42
Markenführung
42
Internet marketing
28
Social Web
27
Social web
27
Marketing management
25
Marketingmanagement
25
Preismanagement
22
Pricing strategy
22
Advertising effects
21
Brand
21
Einzelhandel
21
Markenartikel
21
Retail trade
21
Viral marketing
21
Virales Marketing
21
Werbewirkung
21
Online retailing
20
Online-Handel
20
USA
20
United States
20
Advertising
17
Werbung
17
Sales promotion
14
Verkaufsförderung
14
Customer satisfaction
13
Dienstleistungsqualität
13
Kundenzufriedenheit
13
Service quality
13
Theory
13
E-commerce
12
Electronic Commerce
12
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Undetermined
26
Free
1
Type of publication
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Article
41
Type of publication (narrower categories)
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Article in journal
40
Aufsatz in Zeitschrift
40
Language
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English
41
Author
All
Katona, Zsolt
3
Wilbur, Kenneth C.
3
Bleier, Alexander
2
Brooks, Gillian
2
Gordon, Brett R.
2
Jerath, Kinshuk
2
Kumar, V.
2
Narayanan, Sridhar
2
Palmatier, Robert W.
2
Shin, Jiwoong
2
Srinivasan, Raji
2
Stephen, Andrew T.
2
Trusov, Michael
2
Aaker, David A.
1
Andrews, Michelle
1
Antia, Kersi D.
1
Aspara, Jaakko
1
Aydinli, Aylin
1
Ballings, Michel
1
Becker, Maren
1
Bertini, Marco
1
Bruzzone, Donald E.
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Choi, Woo Jin
1
Colicev, Anatoli
1
Dahl, Darren W.
1
Du, Rex Yuxing
1
Edeling, Alexander
1
Fang, Zheng
1
Fisher, Robert J.
1
Forman, Christopher
1
Gensler, Sonja
1
Gilbride, Timothy J.
1
Grewal, Dhruv
1
Groene, Nicole
1
Gu, Flora Fang
1
Haan, Evert de
1
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Published in...
All
Journal of marketing
Journal of business research : JBR
237
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
100
NBER working paper series
96
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Working paper / National Bureau of Economic Research, Inc.
88
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
NBER Working Paper
84
Discussion paper / Centre for Economic Policy Research
73
Journal of marketing communications
73
International journal of advertising : the review of marketing communications
67
SpringerLink / Bücher
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Economics letters
59
International journal of hospitality management
59
International journal of industrial organization
59
Europäische Hochschulschriften / 5
58
Gabler Edition Wissenschaft
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
The journal of product & brand management
57
European journal of operational research : EJOR
56
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of promotion management : innovations in planning and applied research
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of economic behavior & organization : JEBO
52
Journal of internet commerce
51
Journal of marketing research : JMR
49
CESifo working papers
47
Information systems research : ISR
47
International journal of electronic marketing and retailing : IJEMR
47
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
42
The American economic review
42
Cogent business & management
41
Electronic commerce research
41
Discussion papers / CEPR
38
International journal of consumer studies
38
Technological forecasting & social change : an international journal
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
37
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ECONIS (ZBW)
41
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
4
When to use markets, lines, and lotteries : how beliefs about preferences shape beliefs about allocation
Shaddy, Franklin
;
Shah, Anuj K.
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 140-156
Persistent link: https://www.econbiz.de/10013258857
Saved in:
5
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
6
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
7
When algorithms fail : consumers' responses to brand harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
8
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
9
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
10
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
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