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subject:"Aufsatzsammlung"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~subject:"Online-Marketing"
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Aufsatzsammlung
Online-Marketing
Consumer behaviour
586
Konsumentenverhalten
586
Brand management
91
Markenführung
91
Beziehungsmarketing
82
Relationship marketing
82
Brand image
78
Markenimage
78
Social Web
58
Social web
58
Internet marketing
50
Marketing management
47
Marketingmanagement
47
Brand
40
Markenartikel
39
Viral marketing
32
Virales Marketing
32
Advertising effects
30
Online retailing
30
Online-Handel
30
Werbewirkung
30
Einzelhandel
29
Retail trade
29
USA
29
United States
29
Großbritannien
28
United Kingdom
28
Preismanagement
27
Pricing strategy
27
Emotion
26
Advertising
24
Werbung
24
Market research
23
Marktforschung
23
Personality psychology
22
Persönlichkeitspsychologie
22
Customer integration
20
Dienstleistungsqualität
20
Kundenintegration
20
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Online availability
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Undetermined
37
Free
1
Type of publication
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Article
50
Type of publication (narrower categories)
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Article in journal
49
Aufsatz in Zeitschrift
49
Conference paper
1
Konferenzbeitrag
1
Language
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English
50
Author
All
Katona, Zsolt
3
Wilbur, Kenneth C.
3
Bleier, Alexander
2
Brooks, Gillian
2
Dessart, Laurence
2
Gordon, Brett R.
2
Jerath, Kinshuk
2
Michaelidou, Nina
2
Narayanan, Sridhar
2
Palmatier, Robert W.
2
Shin, Jiwoong
2
Stephen, Andrew T.
2
Trusov, Michael
2
Aaker, David A.
1
Andrews, Lynda
1
Ballings, Michel
1
Becker, Maren
1
Bianchi, Constanza
1
Breitsohl, Jan Christian
1
Brown, Stephen D.
1
Bruzzone, Donald E.
1
Burton, Jamie
1
Calder, Bobby J.
1
Carlson, Jeffrey R.
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chen, Junsong
1
Cluley, Robert
1
Colicev, Anatoli
1
DK
1
Dahl, Darren W.
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Drennan, Judy
1
Du, Rex Yuxing
1
Dunn, Katherine
1
Edeling, Alexander
1
Fazal-e-Hasan, Syed
1
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Published in...
All
Journal of marketing management : MM
Journal of marketing
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
50
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
4
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
5
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
6
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
7
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
8
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
9
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
10
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
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