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subject:"Aufsatzsammlung"
~person:"Eggers, Fabian"
~person:"Einwiller, Sabine"
~subject:"Marketingmanagement"
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Aufsatzsammlung
Marketingmanagement
Communication
7
Kommunikation
7
Marketing management
4
Business start-up
3
Internal communication
3
Interne Kommunikation
3
Public relations
3
Unternehmensgründung
3
Öffentlichkeitsarbeit
3
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Konsumentenverhalten
2
Reputation
2
Social Web
2
Social web
2
Absence of strategy
1
Agency theory
1
And Inclusion (EDI)
1
Causation
1
Communication management
1
Confidence
1
Deutschland
1
Dienstleistungssektor
1
Diversity
1
Diversity Management
1
Diversity management
1
Effectuation
1
Entrepreneurship
1
Entrepreneurship approach
1
Equality
1
Erfolgsfaktor
1
Facebook
1
Germany
1
Internet marketing
1
Management
1
Marketing
1
Online-Marketing
1
Organizational communication
1
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2
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1
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Article
3
Book / Working Paper
1
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3
Aufsatz in Zeitschrift
3
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
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Language
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German
2
English
2
Author
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Eggers, Fabian
Einwiller, Sabine
Bruhn, Manfred
27
Esch, Franz-Rudolf
18
Pepels, Werner
14
Langner, Tobias
11
Kitchen, Philip J.
10
Gudykunst, William B.
5
Jerman, Damjana
4
Schultz, Don E.
4
Unger, Fritz
4
Adeola, Ogechi
3
Barrio-García, Salvador del
3
Copley, Paul
3
Crowley, David
3
Fill, Chris
3
Finne, Åke
3
Fuchs, Wolfgang
3
Grönroos, Christian
3
Hackley, Christopher E.
3
Katuse, Paul
3
Meffert, Heribert
3
Pakura, Stefanie
3
Porcu, Lucia
3
Rudeloff, Christian
3
Smith, Paul R.
3
Twum, Kojo Kakra
3
Završnik, Bruno
3
Anda, Béla
2
Baaken, Thomas
2
Bencherki, Nicolas
2
Bungarten, Theo
2
Capriello, Antonella
2
Casmir, Fred L.
2
Coppeneur-Gülz, Christian
2
Crijns, Rogier
2
Czarnecka, Barbara
2
Dahl, Stephan
2
Dietrich, Peter
2
Eagle, Lynne C.
2
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Published in...
All
International journal of entrepreneurial venturing : IJEV
1
Marketing : ZFP ; journal of research and management
1
Review of managerial science : RMS
1
Source
All
ECONIS (ZBW)
4
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1
It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian
;
Pakura, Stefanie
;
Eggers, Fabian
; …
- In:
Review of managerial science : RMS
16
(
2022
)
3
,
pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
Saved in:
2
Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie
;
Rudeloff, Christian
; …
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
5
,
pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
Saved in:
3
Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce
Einwiller, Sabine
;
Herrmann, Andreas
;
Ingenhoff, Diana
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10002571178
Saved in:
4
Vertrauen durch Reputation im elektronischen Handel
Einwiller, Sabine
-
2003
Persistent link: https://www.econbiz.de/10001747146
Saved in:
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