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subject:"Australien"
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Australien
Social marketing
1,167
Social Marketing
1,110
Konsumentenverhalten
256
Consumer behaviour
255
social marketing
146
USA
116
United States
113
Behavioral economics
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Australasian marketing journal
5
Journal of nonprofit & public sector marketing
5
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
International journal of nonprofit and voluntary sector marketing
3
Contemporary issues in social marketing
2
Health marketing quarterly
2
Journal of business ethics : JOBE
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
European business review
1
International journal of nonprofit & voluntary sector marketing
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Management research review
1
Marketing theory
1
Social marketing for public health : global trends and success stories
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
Sustainable development ; Volume 2
1
The SAGE handbook of social marketing
1
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ECONIS (ZBW)
48
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1
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
2
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
3
Influencing sustainable food-related behaviour changes : a case study in Sydney, Australia
Bogueva, Diana
;
Marinova, Dora
;
Raphaely, Talia
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 345-384)
.
2022
Persistent link: https://www.econbiz.de/10013463413
Saved in:
4
Closing the confidence gap in STEM : a social marketing approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
Saved in:
5
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
6
Finding the sweet spot : can social marketing encourage cane farmers to change practices for water quality outcomes in the Great Barrier Reef catchment?
Dunstan, Laura
;
Pulman, Lisa
;
Waltham, Nathan
;
Sargent, Sue
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 29-46)
.
2021
Persistent link: https://www.econbiz.de/10012317669
Saved in:
7
Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local social marketing campaign within a regional and rural Australian setting
Loton, Carolyn
;
Neal, Melissa
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 125-152)
.
2021
Persistent link: https://www.econbiz.de/10012317864
Saved in:
8
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
Saved in:
9
Engaging dissensus : innovating social change
Fry, Marie-Louise
;
Brennan, Linda
;
Previte, Josephine
- In:
Stakeholder involvement in social marketing : …
,
(pp. 89-107)
.
2021
Persistent link: https://www.econbiz.de/10012419626
Saved in:
10
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
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