//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Australien"
~person:"Davies, Fiona"
~subject:"Advertising"
~subject:"Deutschland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Australien
Advertising
Deutschland
Advertising effects
2
Brand image
2
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Werbewirkung
2
Werbung
2
Communication
1
Kommunikation
1
celebrity
1
communication
1
events
1
unpaid messages
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Davies, Fiona
Huber, Frank
8
Meyer, Frederik
4
Andresen, Claus
3
Brandes, Leif
3
Chan, Kara
3
Ilicic, Jasmina
3
Nüesch, Stephan
3
Schaaf, Daniela
3
Schimmelpfennig, Christian
3
Arora, Nilesh
2
Banerjee, Neelotpaul
2
D'Rozario, Denver
2
Fan, Fei
2
Foroudi, Pantea
2
Franck, Egon
2
Garthwaite, Craig L.
2
Henkel, Sven
2
Hussain, Shahzeb
2
Johnson, Johney
2
Kircher, Heike
2
Matthes, Isabel
2
Melewar, T. C.
2
Meng, Juan
2
Pan, Po-Lin
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Priporas, Constantinos-Vasilios
2
Roy, Subhadip
2
Singh, Ramendra Pratap
2
Thomas, Tijo
2
Tripathi, Vibhuti
2
Webster, Cynthia M.
2
Aa, Eva P. van der
1
Abbasi, Amir Zaib
1
Abedin, Mohammad Ishmam
1
Abirami, U.
1
Aggarwal, Aman
1
Aggarwal, Yash
1
Aggarwal-Gupta, Meenakshi
1
more ...
less ...
Published in...
All
Celebrity, convergence and transformation
1
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
Saved in:
2
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->