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subject:"Australien"
~person:"Khammash, Marwan"
~subject:"Großbritannien"
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Australien
Großbritannien
Consumer behaviour
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Internet marketing
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Khammash, Marwan
Leigh, Andrew
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Wolfers, Justin
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Journal of marketing management : MM
1
New Developments in Online Marketing
1
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ECONIS (ZBW)
2
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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
New Developments in Online Marketing
,
(pp. 51-75)
.
2014
Persistent link: https://www.econbiz.de/10010354586
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2
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
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