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subject:"Australien"
~person:"Roy, Subhadip"
~subject:"Advertising"
~subject:"Deutschland"
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Search: subject_exact:"Celebrity-Werbung"
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Australien
Advertising
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Celebrity endorsement
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Werbewirkung
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celebrity endorsements
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Roy, Subhadip
Huber, Frank
8
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Brandes, Leif
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Chan, Kara
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
2
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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