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subject:"Australien"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Search: subject_exact:"Social marketing"
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Australien
Social marketing
683
Social Marketing
638
Consumer behaviour
185
Konsumentenverhalten
185
social marketing
132
Advertising effects
82
Werbewirkung
82
USA
71
United States
71
Gesundheitsvorsorge
61
Preventive care
61
Corporate Social Responsibility
51
Corporate social responsibility
51
Marketing management
51
Marketingmanagement
51
Behavioral economics
48
Verhaltensökonomik
48
Social Web
44
Social web
44
Jugendliche
42
Youth
42
Advertising
38
Australia
37
Werbung
37
Nachhaltige Entwicklung
34
Sustainable development
34
Alcohol consumption
32
Alkoholkonsum
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Eating habit
31
Ernährungsverhalten
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Experiment
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Gesundheit
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Health
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Rauchen
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Smoking
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Großbritannien
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26
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English
37
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Fry, Marie-Louise
4
Dolnicar, Sara
3
Previte, Josephine
3
Russell-Bennett, Rebekah
3
Gordon, Ross
2
Harker, Debra
2
Harker, Michael
2
Jones, Sandra C.
2
Raciti, Maria
2
Randle, Melanie
2
Rundle-Thiele, Sharyn
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Aleti, Torgeir
1
Andrews, Kelly L.
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Arli, Denni
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1
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1
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1
Bean, Belinda
1
Bogueva, Diana
1
Brace-Govan, Jan
1
Breda, Lise van
1
Brennan, Linda
1
Brijnath, Bianca
1
Cismaru, Magdalena
1
Dann, Stephen
1
De Meyrick, Julian
1
Ferguson, Graham
1
Gallegos, Danielle
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Gilchrist, Heidi
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Gray, David M.
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Gregory, Parri
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Gupta, Punam
1
Gurruwiwi, Glen
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Honea, Heather
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Iverson, Don
1
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1
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1
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Australasian marketing journal
5
Journal of nonprofit & public sector marketing
5
Young consumers : insight and ideas for responsible marketers
4
International journal of nonprofit and voluntary sector marketing
3
Health marketing quarterly
2
Journal of business ethics : JOBE
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
European business review
1
International journal of nonprofit & voluntary sector marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Management research review
1
Marketing theory
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ECONIS (ZBW)
37
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37
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date (oldest first)
1
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
2
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
3
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
4
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
5
Place identity and sustainable consumption : implications for social marketing
Lee, Christina Kwai Choi
;
Yap, Sheau-Fen
;
Levy, Deborah S.
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011587746
Saved in:
6
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
7
Reducing meat consumption : the case for social marketing
Bogueva, Diana
;
Marinova, Dora
;
Raphaely, Talia
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 477-500
Persistent link: https://www.econbiz.de/10011739455
Saved in:
8
Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Randle, Melanie
;
Miller, Leonie
;
Stirling, Joanna
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10011628659
Saved in:
9
Stakeholder identification and classification : a sustainability marketing perspective
Kumar, Vinod
;
Rahman, Zillur
;
Kazmi, A. A.
- In:
Management research review
39
(
2016
)
1
,
pp. 35-61
Persistent link: https://www.econbiz.de/10011535890
Saved in:
10
Targeting social messages with emotions of change : the call for optimism
Peter, Paula C.
;
Honea, Heather
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 269-283
Persistent link: https://www.econbiz.de/10009679202
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