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subject:"B-to-B-Marketing"
~person:"Baumgarth, Carsten"
~person:"Mavondo, Felix"
~person:"Mingione, Michela"
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B-to-B-Marketing
Brand architecture
10
Brand management
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Markenarchitektur
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10
Marketing management
5
Marketingmanagement
5
Business-to-business marketing
4
Corporate reputation
4
Firmenimage
4
Lieferantenmanagement
4
Supplier relationship management
4
Brand
3
Corporate brand
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Corporate culture
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Deutschland
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Germany
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Co-creation
2
Corporate Social Responsibility
2
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Customer integration
2
Kundenintegration
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Relationship marketing
2
corporate branding
2
marketing management
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Alignment
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Automotive services industry
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B2B
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B2B branding
1
B2B relationships
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B2C
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Betriebliche Wertschöpfung
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Bibliometrics
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Baumgarth, Carsten
Mavondo, Felix
Mingione, Michela
Sarkar, Soumya
4
Mishra, Prashant
2
Anisimova, Tatiana
1
Balmer, John M. T.
1
Bhattacharjee, Titas
1
Chen, Weifeng
1
Eisingerich, Andreas B
1
Foscht, Thomas
1
Grundström, Christina
1
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1
Haahtela, Kari
1
He, Xinming
1
Henseler, Jörg
1
Iglesias, Oriol
1
Ind, Nicholas
1
Juga, Jari
1
Juntunen, Jouni
1
Juntunen, Mari
1
Jönsson, Petter
1
Kristal, Samuel
1
Kumar, Ashish
1
Leoni, Luna
1
Liljander, Veronica
1
Lin, Zhibin
1
Lindgreen, Adam
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Liu, Yeyi
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Markovic, Stefan
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Möller, K. E. Kristian
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
4
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1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
3
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
4
Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
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