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subject:"B-to-B-Marketing"
~person:"Foscht, Thomas"
~person:"Hamel, Peter Caspar"
~subject:"Marketing"
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B-to-B-Marketing
Marketing
Brand architecture
2
Brand management
2
Markenarchitektur
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2
B2B
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Foscht, Thomas
Hamel, Peter Caspar
Balmer, John M. T.
6
Foroudi, Pantea
4
Sarkar, Soumya
4
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3
Melewar, T. C.
3
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Manual of international marketing
1
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ECONIS (ZBW)
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Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
2
Corporate brand building
Hamel, Peter Caspar
;
Güller, Karoline
- In:
Manual of international marketing
,
(pp. 393-407)
.
2006
Persistent link: https://www.econbiz.de/10003368623
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