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subject:"B-to-B-Marketing"
~person:"Haahtela, Kari"
~person:"Lin, Zhibin"
~person:"Sarasvuo, Sonja"
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B-to-B-Marketing
Brand architecture
3
Brand management
3
Corporate reputation
3
Firmenimage
3
Markenarchitektur
3
Markenführung
3
Brand image
2
Business-to-business marketing
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China
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Consumer behaviour
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Konsumentenverhalten
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Lieferantenmanagement
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Markenimage
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Supplier relationship management
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B2B Corporate Brand Image
1
B2B branding
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B2B service
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Brand extension
1
Brand extensions
1
Corporate Brand Image
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Corporate brand
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Corporate image
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Designation of origin
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Dual Process Theory
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Einzelhandel
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Herkunftsbezeichnung
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Industrial Corporate Brand Image
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Markentransfer
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Retail trade
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corporate brand image
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retailing
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store image
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Haahtela, Kari
Lin, Zhibin
Sarasvuo, Sonja
Sarkar, Soumya
4
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2
Mishra, Prashant
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Balmer, John M. T.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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