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subject:"Beer"
~type_genre:"Book section"
~type_genre:"Market information"
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Beer
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Case studies in the beer sector
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The global brewery industry : markets, strategies, and rivalries
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Empirical economic and financial research : theory, methods and practice ; [Festschrift in honour of Professor Siegfried Heiler]
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Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
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Reshaping capitalism in Weimar and Nazi Germany
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Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
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ECONIS (ZBW)
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The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
2
Between criticism and innovation : beer and public relations in the Weimar Republic
Fabian, Sina
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 183-207)
.
2022
Persistent link: https://www.econbiz.de/10013191953
Saved in:
3
Introduction: Global trends in the beer market
Capitello, Roberta
;
Maehle, Natalia
- In:
Case studies in the beer sector
,
(pp. xix-xxix)
.
2021
Persistent link: https://www.econbiz.de/10012504219
Saved in:
4
Industrial beer versus craft beer : definitions and nuances
Buiatti, Stefano
;
Guglielmotti, Manfredi
;
Passaghe, Paolo
- In:
Case studies in the beer sector
,
(pp. 3-13)
.
2021
Persistent link: https://www.econbiz.de/10012504232
Saved in:
5
Craft beers and breweries in the UK : where now, what next?
Cabras, Ignazio
- In:
Case studies in the beer sector
,
(pp. 37-48)
.
2021
Persistent link: https://www.econbiz.de/10012504240
Saved in:
6
Craft breweries and tourism best practices across the life cycle
Dunn, Alison
;
Wickham, Mark
- In:
Case studies in the beer sector
,
(pp. 49-61)
.
2021
Persistent link: https://www.econbiz.de/10012504243
Saved in:
7
From drinking beer to experiencing beer : the British beer market and the Castle Rock Brewery case
Bisignano, Angelo P.
;
Mac an Bhaird, Ciarán
- In:
Case studies in the beer sector
,
(pp. 65-79)
.
2021
Persistent link: https://www.econbiz.de/10012504245
Saved in:
8
Bira 91 - the spring of magic
Mitra, Dipa
;
Chakraborty, Jayjit
;
Chakraborty, Shantanu P.
- In:
Case studies in the beer sector
,
(pp. 105-116)
.
2021
Persistent link: https://www.econbiz.de/10012504261
Saved in:
9
The sleeping dragon : investigating the "Chinese craft beer revolution" through the lens of generational cohorts
Bauman, Matthew J.
;
Yuan, Jingxue
;
Williams, Helena A.
; …
- In:
Case studies in the beer sector
,
(pp. 117-130)
.
2021
Persistent link: https://www.econbiz.de/10012504262
Saved in:
10
Category convergence and product innovation : the competitive scenario for microbreweries
Santini, Cristina
;
Supino, Stefania
;
Bailetti, Lucia
; …
- In:
Case studies in the beer sector
,
(pp. 131-145)
.
2021
Persistent link: https://www.econbiz.de/10012504265
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