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subject:"Bewertung"
~isPartOf:"Brand management ; Vol. 3"
~isPartOf:"Journal of retailing and consumer services"
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Bewertung
Brand extension
17
Consumer behaviour
17
Konsumentenverhalten
17
Markentransfer
17
Brand management
12
Markenführung
12
Brand image
9
Markenimage
9
Brand
4
Markenartikel
4
Evaluation
3
Luxury goods
2
Luxusgüter
2
Brand expertise
1
Brand extension authenticity
1
Celebrity brand extension
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumption value
1
Corporate culture
1
Cross-cultural
1
Erfolgsfaktor
1
Experiment
1
Financial risk
1
Fit
1
Hong Kong
1
Hongkong
1
Horizontal brand extension
1
Human brand
1
Innovation
1
Limited-edition
1
Line extensions
1
Luxury branding
1
Luxury high-tech brand extension brand equity
1
Masstige
1
Masstige brand equity
1
Millennials
1
Perceived consistency
1
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Bao, Yeqing
1
Bhat, Sobodh
1
Boush, David M.
1
Loken, Barbara
1
Nkwocha, Innocent
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Reddy, Srinivas K.
1
Sheng, Shibin
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Brand management ; Vol. 3
Journal of retailing and consumer services
Journal of marketing research : JMR
3
Journal of marketing management : MM
2
Journal of retailing
2
Markenmanagement
2
Marketing letters : a journal of research in marketing
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of information technology and management : IJITM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
3
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Product difficulty incongruity and consumer evaluations of brand extensions
Bao, Yeqing
;
Sheng, Shibin
;
Nkwocha, Innocent
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 340-348
Persistent link: https://www.econbiz.de/10008654248
Saved in:
2
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
3
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
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