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subject:"Bewertung"
~isPartOf:"Journal of retailing and consumer services"
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Bewertung
Brand extension
7
Consumer behaviour
7
Konsumentenverhalten
7
Markentransfer
7
Brand management
5
Markenführung
5
Brand image
3
Markenimage
3
Luxury goods
2
Luxusgüter
2
Brand expertise
1
Brand extension authenticity
1
Celebrity brand extension
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumption value
1
Cross-cultural
1
Evaluation
1
Financial risk
1
Fit
1
Horizontal brand extension
1
Human brand
1
Innovation
1
Limited-edition
1
Line extensions
1
Luxury branding
1
Luxury high-tech brand extension brand equity
1
Masstige
1
Masstige brand equity
1
Millennials
1
Perceived consistency
1
Perception
1
Performance risk
1
Price perception
1
Product management
1
Product to service brand extension
1
Produktmanagement
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Retail brand management
1
Risiko
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Bao, Yeqing
1
Nkwocha, Innocent
1
Sheng, Shibin
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Journal of retailing and consumer services
Journal of marketing research : JMR
3
Brand management ; Vol. 3
2
Journal of marketing management : MM
2
Journal of retailing
2
Markenmanagement
2
Marketing letters : a journal of research in marketing
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of information technology and management : IJITM
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of the Academy of Marketing Science
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Psychology & marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Product difficulty incongruity and consumer evaluations of brand extensions
Bao, Yeqing
;
Sheng, Shibin
;
Nkwocha, Innocent
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 340-348
Persistent link: https://www.econbiz.de/10008654248
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