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subject:"Beziehungsmarketing"
~accessRights:"restricted"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
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AMS review : official publication of the Academy of Marketing Science
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Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
Gallan, Andrew S.
;
Helkkula, Anu
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10013401686
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