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subject:"Beziehungsmarketing"
~accessRights:"restricted"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The journal of brand management : an international journal"
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Beziehungsmarketing
Social Web
103
Social web
103
Consumer behaviour
75
Konsumentenverhalten
75
Internet marketing
70
Online-Marketing
70
Brand management
65
Markenführung
65
Brand image
34
Markenimage
34
Relationship marketing
33
Brand
21
Social media
21
Markenartikel
20
Social media marketing
20
Viral marketing
17
Virales Marketing
17
Marketing management
14
Marketingmanagement
14
Advertising effects
10
Facebook
10
Werbewirkung
10
Online retailing
9
Online-Handel
9
Customer integration
8
Kundenintegration
8
Advertising
7
E-commerce
7
Electronic Commerce
7
Social network
7
Soziales Netzwerk
7
Werbung
7
Branding
6
Consumer engagement
6
Social networking sites
6
Word-of-mouth marketing
6
Betriebliche Wertschöpfung
5
Brand community
5
Brand loyalty
5
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33
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Adjei, Mavis T.
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Bagherzadeh, Ramin
1
Banerjee, Snehasish
1
Baptista, Paulo de Paula
1
Barger, Victor
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Barger, Victor A.
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Bayram, Pelin
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Bilro, Ricardo Godinho
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Bozkurt, Sıddık
1
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1
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1
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1
Clark, Melissa
1
Confente, Ilenia
1
Cooper, Tony
1
De Vries, Natalie Jane
1
Dobele, Angela R.
1
Doh, Sun-Jae
1
Duong, Giang Huong
1
Elrehail, Hamzah
1
Farhang, Maryam
1
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Huang, Guihai
1
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1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The journal of brand management : an international journal
Journal of business research : JBR
86
Journal of retailing and consumer services
61
Industrial marketing management : the international journal for industrial and high-tech firms
32
The journal of product & brand management
28
International journal of internet marketing and advertising : IJIMA
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Journal of promotion management : innovations in planning and applied research
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
Technological forecasting & social change : an international journal
16
Journal of marketing communications
13
Asia Pacific journal of marketing and logistics
12
SpringerLink / Bücher
12
Journal of internet commerce
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of service management
11
The journal of services marketing
11
Tourism management : research, policies, practice
11
Journal of hospitality marketing & management
10
Journal of the Academy of Marketing Science
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Business horizons
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of marketing analytics : JMA
8
Journal of marketing management : MM
8
Service business
8
The journal of business & industrial marketing
8
European journal of marketing
7
International journal of business information systems : IJBIS
7
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of fashion marketing and management
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Psychology & marketing
7
Electronic commerce research
6
International journal of consumer studies
6
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ECONIS (ZBW)
33
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1
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
2
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
5
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
6
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
9
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
10
Influencers' intimate self-disclosure and its impact on consumers' self-brand connections : scale development, validation, and application
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 420-437
Persistent link: https://www.econbiz.de/10013286434
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