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subject:"Beziehungsmarketing"
~accessRights:"restricted"
~person:"D'Attoma, Ida"
~subject:"Consumer behaviour"
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Beziehungsmarketing
Consumer behaviour
Sales promotion
3
Verkaufsförderung
3
Communication
2
Einzelhandel
2
Kommunikation
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Customer satisfaction
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Flyer readership
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D'Attoma, Ida
Gázquez-Abad, Juan Carlos
4
Kukar-Kinney, Monika
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Pandey, Neeraj
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Bagchi, Rajesh
3
Bijmolt, Tammo H. A.
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Breugelmans, Els
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Dewani, Prem Prakash
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Nordfält, Jens
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Santini, Fernando de Oliveira
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Sivakumaran, Bharadhwaj
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Wali, O. P.
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Xia, Lan
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Agrawal, Anil Kumar
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Behl, Abhishek
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Bertini, Marco
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Bhatt, Siddharth Harshkant
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Bogomolova, Svetlana
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Cai, Fengyan
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Carlson, Jeffrey R.
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Chang, Kuei-Feng
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Crespo-Almendros, E.
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Epstein, Leonardo D.
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Ertekin, Necati
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Gupta, Amit Ambar
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Ha, Hong Youl
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Harikrishnan P. K.
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Ieva, Marco
2
Joshi, Rakesh Mohan
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Keh, Hean Tat
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Kuo, Hsiao-Ching
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Journal of advertising research
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
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2
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
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