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subject:"Beziehungsmarketing"
~accessRights:"restricted"
~person:"Keh, Hean Tat"
~subject:"Consumer behaviour"
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Beziehungsmarketing
Consumer behaviour
Konsumentenverhalten
2
Sales promotion
2
Verkaufsförderung
2
Brand image
1
Einzelhandel
1
Emotion
1
Experiment
1
Feeling of luck
1
Framing
1
Markenimage
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Online retailing
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Online-Handel
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Premium promotion
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Product safety
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Produktsicherheit
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Prospect Theory
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Prospect theory
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Keh, Hean Tat
Gázquez-Abad, Juan Carlos
4
Kukar-Kinney, Monika
4
Pandey, Neeraj
4
Bagchi, Rajesh
3
Bijmolt, Tammo H. A.
3
Breugelmans, Els
3
Dewani, Prem Prakash
3
Nordfält, Jens
3
Santini, Fernando de Oliveira
3
Sivakumaran, Bharadhwaj
3
Wali, O. P.
3
Xia, Lan
3
Agrawal, Anil Kumar
2
Behl, Abhishek
2
Berkhout, Constant
2
Bertini, Marco
2
Bhatt, Siddharth Harshkant
2
Bogomolova, Svetlana
2
Cai, Fengyan
2
Capriello, Antonella
2
Carlson, Jeffrey R.
2
Chang, Kuei-Feng
2
Chen, Chen-Ju
2
Cheng, Andong
2
Crespo-Almendros, E.
2
D'Attoma, Ida
2
Epstein, Leonardo D.
2
Ertekin, Necati
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Foubert, Bram
2
Goodstein, Ronald Charles
2
Grewal, Dhruv
2
Gupta, Amit Ambar
2
Ha, Hong Youl
2
Harikrishnan P. K.
2
Ieva, Marco
2
Joshi, Rakesh Mohan
2
Kuo, Hsiao-Ching
2
Ladeira, Wagner Junior
2
Li, Wei-Chin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
2
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Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
Taming the blame game : using promotion programs to counter product-harm crises
Xie, Yi
;
Keh, Hean Tat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011486887
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