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subject:"Beziehungsmarketing"
~institution:"Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~type_genre:"Conference proceedings"
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Brand management
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Customer integration
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Saarbrücker Arbeitstagung <20, 1999, Saarbrücken>
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Neue Wege der Kundenintegration? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007
Meffert, Heribert
(
ed.
)
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2007
Persistent link: https://www.econbiz.de/10013330207
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