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subject:"Beziehungsmarketing"
~isPartOf:"CUDARE working paper series"
~isPartOf:"Campus für Unternehmer"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Verkaufsförderung"
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Beziehungsmarketing
Sales promotion
23
Verkaufsförderung
23
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
6
Markenführung
6
Advertising effects
5
Brand
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Markenartikel
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Preismanagement
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Pricing strategy
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Relationship marketing
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Werbewirkung
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Prospect Theory
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Prospect theory
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Advertising
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Einzelhandel
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Marketing management
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Marketingmanagement
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Retail trade
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Werbung
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sales promotions
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Brand image
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Brand loyalty
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Digitalisierung
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Digitization
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Einzelhandelspreis
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Emotion
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Markenimage
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Markentreue
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Marketing
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Rabatt
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Rebate
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CUDARE working paper series
Campus für Unternehmer
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
9
International journal of retail & distribution management
4
Journal of business research : JBR
4
Company and customer relations
3
International journal of electronic customer relationship management : IJECRM
3
Journal of marketing research : JMR
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SpringerLink / Bücher
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International journal of logistics : research and applications
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International journal of value chain management : IJVCM
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Journal of business economics : JBE
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Journal of fashion marketing and management
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Journal of marketing
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of retailing
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Strategic corporate communication in the digital age
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The journal of applied business research
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
African journal of economic and management studies : AJEMS
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Business Guides on the Go
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Business horizons
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California management review
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European journal of marketing : EJM
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ECONIS (ZBW)
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
2
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
4
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
5
Das überzeugende Angebot : so gewinnen Sie gegen die Konkurrenz
Scherer, Hermann
-
2006
Persistent link: https://www.econbiz.de/10003238637
Saved in:
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