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subject:"Beziehungsmarketing"
~isPartOf:"Campus für Unternehmer"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketing"
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Beziehungsmarketing
Marketing
Sales promotion
20
Verkaufsförderung
20
Consumer behaviour
15
Konsumentenverhalten
15
Advertising effects
5
Brand management
5
Markenführung
5
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Werbewirkung
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Brand
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Markenartikel
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Prospect Theory
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Relationship marketing
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Einzelhandel
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Marketing management
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Marketingmanagement
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Retail trade
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Werbung
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sales promotions
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Digitalisierung
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Digitization
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Emotion
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pricing
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sales promotion
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Anchor-based promotion
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Angebot
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Behaviour
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Loureiro, Sandra Maria Correia
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Mathew, Shawn
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Scherer, Hermann
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Campus für Unternehmer
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
10
SpringerLink / Bücher
6
Journal of business research : JBR
5
International journal of retail & distribution management
4
Company and customer relations
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
Journal of marketing
3
Journal of marketing research : JMR
3
Acta Universitatis Danubius / Oeconomica
2
Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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Forschungsgruppe Konsum und Verhalten
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Gießener Schriften zur Agrar- und Ernährungswirtschaft
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International journal of logistics : research and applications
2
International journal of value chain management : IJVCM
2
Inventi impact: retailing & consumer services
2
Journal of business economics : JBE
2
Journal of business-to-business marketing
2
Journal of fashion marketing and management
2
Journal of marketing communications
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
Strategic corporate communication in the digital age
2
The journal of applied business research
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The journal of business & industrial marketing
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Working paper / National Bureau of Economic Research, Inc.
2
... für Dummies
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52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Abhandlungen zur Werbewissenschaft und Werbepraxis
1
Administrative Sciences : open access journal
1
African journal of economic and management studies : AJEMS
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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ECONIS (ZBW)
6
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1
A bibliometric history of the Journal of Promotion Management : 1992-2019
Kumar, Satish
;
Spais, George S.
;
Kumar, Divesh
;
Sureka, Riya
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10012179107
Saved in:
2
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
3
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
4
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
5
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
Das überzeugende Angebot : so gewinnen Sie gegen die Konkurrenz
Scherer, Hermann
-
2006
Persistent link: https://www.econbiz.de/10003238637
Saved in:
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