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subject:"Beziehungsmarketing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Target group"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Target group
Customer value
8
Kundenwert
8
Relationship marketing
6
Marketing management
4
Marketingmanagement
4
Competitive advantage
2
Wettbewerbsvorteil
2
Activity-based costing
1
Customer acquisition
1
Emotional branding
1
Emotionale Werbung
1
Kundengewinnung
1
Lieferantenmanagement
1
Measurement
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Messung
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Prozesskostenrechnung
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Shareholder value
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German
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Bhalla, Gaurav
1
Dawar, Niraj
1
Kumar, V.
1
Leemon, Daniel
1
Leone, Robert P.
1
Magids, Scott
1
Martin, Roger L.
1
Mittal, Vikas
1
Moorman, Christine
1
Murshed, Feisal
1
Petersen, J. Andrew
1
Rust, Roland T.
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Sarkees, Matthew
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Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of retailing and consumer services
30
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Journal of marketing
15
Handbook of research on customer equity in marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing intelligence & planning
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
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ECONIS (ZBW)
6
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1
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
Saved in:
2
Wenn Marketing zur Strategie wird
Dawar, Niraj
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
2
,
pp. 52-63
Persistent link: https://www.econbiz.de/10010237273
Saved in:
3
Das Zeitalter des Kundenkapitalismus
Martin, Roger L.
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10003934424
Saved in:
4
Das neue Gesicht des Marketings
Rust, Roland T.
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 86-94
Persistent link: https://www.econbiz.de/10003934429
Saved in:
5
Mit unrentablen Kunden richtig umgehen
Mittal, Vikas
;
Sarkees, Matthew
;
Murshed, Feisal
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
10
,
pp. 58-72
Persistent link: https://www.econbiz.de/10003760132
Saved in:
6
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
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