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subject:"Beziehungsmarketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality marketing & management"
~person:"Eisingerich, Andreas B"
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Beziehungsmarketing
Compulsion
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Consumer behaviour
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Customer integration
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Digital sales
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Digital service
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Digitalisierung
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Digitization
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Engagement
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Gamification
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Hope
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Eisingerich, Andreas B
Dewnarain, Senika
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality marketing & management
Journal of service research
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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