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subject:"Beziehungsmarketing"
~isPartOf:"International marketing review"
~subject:"Preisdifferenzierung"
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Beziehungsmarketing
Preisdifferenzierung
Bundling strategy
6
Leistungsbündel
6
Servitization
6
Business model
3
Geschäftsmodell
3
Business services
2
Co-creation
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Customer integration
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Industrie
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International market entry
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Internationaler Markteintritt
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Kundenintegration
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Manufacturing industries
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Relationship marketing
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Unternehmensdienstleistung
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Betriebliche Wertschöpfung
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Bibliometrics
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Bibliometrie
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Boundary conditions
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Business hybrid offering
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Customer relations
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Digital servitization
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Digitalisierung
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Digitalization
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Globalisierung
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Hybrid offerings
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Innovation management
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Behl, Abhishek
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Rammal, Hussain
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Sarmah, Bijoylaxmi
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International marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
12
Marketing von Solutions : innovative Ansätze und Best Practices
9
International journal of production research
5
Journal of revenue and pricing management
5
SpringerLink / Bücher
5
Journal of business research : JBR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The journal of business & industrial marketing
4
Working papers / Department of Economics
4
CIE working paper series
3
European journal of operational research : EJOR
3
Information systems research : ISR
3
International journal of industrial organization
3
International journal of production economics
3
International journal of technology management : IJTM
3
Journal of retailing and consumer services
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Manufacturing & service operations management : M & SOM
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Computers & operations research : and their applications to problems of world concern ; an international journal
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DICE discussion paper
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Department of Economics discussion paper series / University of Oxford
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Discussion paper / Centre for Economic Policy Research
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Economics letters
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Information economics and policy : IEP
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International journal of business environment : IJBE
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International journal of electronic business
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Journal of mathematical economics
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Journal of service management
2
Journal of the Operational Research Society
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Kundenbeziehungen im Dienstleistungsbereich
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Omega : the international journal of management science
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Operations research
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Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
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Ross School of Business working paper series
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Service business
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Springer eBook Collection / Business and Economics
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
2
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
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