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subject:"Beziehungsmarketing"
~isPartOf:"Journal of business research : JBR"
~person:"Chung, Jaiho"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
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Chung, Jaiho
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Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho
;
Chung, Jaiho
;
Kim, Jae Wook
;
Lee, Dongwon
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
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