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subject:"Beziehungsmarketing"
~isPartOf:"Journal of hospitality marketing & management"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Viral marketing"
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Beziehungsmarketing
Viral marketing
Brand image
1
Brand management
1
Consumer behaviour
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Customer engagement
1
Customer integration
1
Customer satisfaction
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Emotion
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Internet marketing
1
Konsumentenverhalten
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Kundenintegration
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Kundenzufriedenheit
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Markenführung
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Markenimage
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Online-Marketing
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Relationship marketing
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Social Web
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Social web
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Virales Marketing
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brand advocacy
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online experience
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Loureiro, Sandra Maria Correia
Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Stepchenkova, Svetlana
2
Tang, Liang
2
Ai, Jin
1
Akhtar, Nadeem
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Aydin, Gökhan
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Banyai, Maria
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Bilro, Ricardo Godinho
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Burgess, Stephen
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Buultjens, Jeremy
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Chi, Oscar Hengxuan
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Cox, Carmen
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Du, Qianzhou
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Fan, Weiguo
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Fong, Lawrence Hoc Nang
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Guerreiro, João Pedro Silva Martins
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Gómez-Suárez, Mónica
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Hu, Xingbao
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Law, Chun Hung Roberts
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Lei, Soey Sut Ieng
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Lu, Weilin
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Ma, Yufeng
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O'Connor, Peter
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Ouyang, Zhe
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Journal of hospitality marketing & management
Journal of promotion management : innovations in planning and applied research
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
International journal of business performance management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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