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subject:"Beziehungsmarketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
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Handbook of research on consumerism in business and marketing : concepts and practices
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Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
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