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subject:"Beziehungsmarketing"
~isPartOf:"The journal of business & industrial marketing"
~person:"Cabanelas, Pablo"
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Beziehungsmarketing
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Cabanelas, Pablo
Schwepker, Charles H. <Jr.>
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Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
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