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subject:"Beziehungsmarketing"
~person:"Albaum, Gerald S."
~subject:"Online-Handel"
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Beziehungsmarketing
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Albaum, Gerald S.
Usman, Osly
18
Svensson, Göran
17
Akrout, Houcine
8
Bauer, Hans H.
7
Han, Heesup
7
Kumar, Dr. Vinay
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Roberts-Lombard, Mornay
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Benedicktus, Ray L.
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Bilgihan, Anil
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Bui Thanh Khoa
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Poon, Patrick
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Rather, Raouf Ahmad
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Abosag, Ibrahim
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Balaji, M. S.
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Bang, Nguyen
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Benbasat, Izak
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Brady, Michael K.
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Brengman, Malaika
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Casaló, Luis V.
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Castaldo, Sandro
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Darke, Peter R.
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Donthu, Naveen
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Folse, Judith Anne Garretson
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Grosso, Monica
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Hajli, Nick
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Hazari, Sunil
4
Jones, Eli
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Kenning, Peter
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Kim, Myung-Ja
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Loureiro, Sandra Maria Correia
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International journal of retail & distribution management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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Consumer trust in internet marketing and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
2
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
Saved in:
3
Managing trust in direct selling relationships
Poon, Patrick
;
Albaum, Gerald S.
;
Chan, Peter Shiu-fai
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 588-603
Persistent link: https://www.econbiz.de/10009611614
Saved in:
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