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subject:"Beziehungsmarketing"
~person:"Helm, Roland"
~subject:"Theorie"
~type_genre:"Article in journal"
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Helm, Roland
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Journal of business economics : JBE
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Kundenkarten und ihre Wirkung als Kundenbindungsinstrument
Helm, Roland
;
Ludl, Michaela
- In:
Journal of business economics : JBE
75
(
2005
)
12
,
pp. 1131-1163
Persistent link: https://www.econbiz.de/10003222776
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