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subject:"Beziehungsmarketing"
~person:"Johnson, Johney"
~person:"Siutla, Lotta"
~type_genre:"Article in journal"
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Beziehungsmarketing
Consumer behaviour
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Content Management
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Johnson, Johney
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Colombo business journal : international journal of theory & practice
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth
;
Johnson, Johney
- In:
Colombo business journal : international journal of …
12
(
2021
)
2
,
pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
Saved in:
2
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
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