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subject:"Beziehungsmarketing"
~person:"Kim, Kyung Hoon"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Kundenzufriedenheit
Customer value
11
Kundenwert
11
Relationship marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Fashion
4
Markenführung
4
Mode
4
customer equity
4
Brand image
3
Customer equity
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Customer lifetime value
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Nachhaltige Entwicklung
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Nachhaltigkeit
2
Online-Marketing
2
South Korea
2
Sustainability
2
Sustainable development
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Südkorea
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Asia
1
Asian consumers
1
Asien
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Attitude toward luxury brands
1
Augmented reality marketing
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Bekleidungsindustrie
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Brand equity
1
Brand love
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Celebrity endorsement
1
Celebrity-Werbung
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Clothing industry
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Confucian philosophy
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Confucianism
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Kim, Kyung Hoon
Kumar, V.
27
Madhani, Pankaj M.
14
Eggert, Andreas
11
Fader, Peter
9
Gallarza, Martina G.
9
Gil Saura, Irene
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Verhoef, Peter C.
9
Bruhn, Manfred
8
Ko, Eunju
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Krafft, Manfred
7
Matzler, Kurt
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Frow, Pennie
6
Georgi, Dominik
6
Hadwich, Karsten
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Hollebeek, Linda D.
5
Homburg, Christian
5
Kim, Sang Jin
5
Kleinaltenkamp, Michael
5
Le Nguyen Hau
5
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Journal of business research : JBR
5
International journal of advertising : the quarterly review of marketing communications
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
7
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1
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Sustainable fashion index model and its implication
Wang, Huanzhang
;
Liu, Honglei
;
Kim, Sang Jin
;
Kim, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 430-437
Persistent link: https://www.econbiz.de/10012023673
Saved in:
4
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
Saved in:
5
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
6
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
7
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
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