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subject:"Beziehungsmarketing"
~person:"Zielke, Stephan"
~subject:"Evolutionäre Algorithmen"
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Beziehungsmarketing
Evolutionäre Algorithmen
Retail assortment
5
Sortiment
5
Category Management
3
Category management
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Consumer behaviour
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customer confusion
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Zielke, Stephan
Feller, Marc
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Schröder, Hendrik
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Müller, Christina
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Marketing : ZFP ; journal of research and management
2
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
3
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The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
2
Regalmanagement mit Hilfe evolutionärer Algorithmen : ein Ansatz zur Optimierung der Warenplatzierung unter Berücksichtigung preis- und sortimentspolitischer Interdependenzen
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10001825858
Saved in:
3
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
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