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subject:"Beziehungsmarketing"
~subject:"Manufacturing industries"
~type_genre:"Fallstudie"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Manufacturing industries
Customer value
45
Kundenwert
45
Relationship marketing
15
Deutschland
7
Germany
7
Kundenmanagement
7
Lieferantenmanagement
7
Supplier relationship management
7
Theorie
5
Theory
5
Betriebliche Wertschöpfung
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Shareholder Value
4
Shareholder value
4
Value creation
4
B-to-B-Marketing
3
Business-to-business marketing
3
Consumer behaviour
3
Industrie
3
Konsumentenverhalten
3
USA
3
United States
3
Activity-based costing
2
Australia
2
Australien
2
Branche
2
Business process management
2
Computer-assisted marketing
2
Customer satisfaction
2
Dienstleistungsmarketing
2
Economic sector
2
Europa
2
Europe
2
Flexibility
2
Flexibilität
2
IT-gestütztes Marketing
2
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Type of publication
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Article
9
Book / Working Paper
8
Type of publication (narrower categories)
All
Fallstudie
Article in journal
971
Aufsatz in Zeitschrift
971
Aufsatz im Buch
144
Book section
144
Hochschulschrift
79
Thesis
65
Graue Literatur
49
Non-commercial literature
49
Arbeitspapier
36
Working Paper
36
Case study
17
Aufsatzsammlung
13
Collection of articles of several authors
11
Sammelwerk
11
Lehrbuch
10
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9
Guidebook
8
Ratgeber
8
Handbook
7
Handbuch
7
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5
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5
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4
Glossary included
4
Collection of articles written by one author
3
Sammlung
3
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Accompanied by computer file
1
Checkliste
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Interview
1
Reprint
1
Systematic review
1
case-report
1
Übersichtsarbeit
1
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English
10
German
7
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Belz, Christian
2
Bieger, Thomas
2
Ackermann, Walter
1
Ajami, Riad A.
1
Bauer, Michael Johannes
1
Biehl, Marjorie Luísa
1
Boyd, Tom
1
Bruhn, Manfred
1
Buss, Christian
1
Cadwallader, Susan
1
DaSilva, Carlos M.
1
Dixit, Ashutosh
1
Faerber, Andreas
1
Gargeya, Vidyaranya B.
1
Georgi, Dominik
1
Goddard, G. Jason
1
Haar, J. W. van der
1
Hadwich, Karsten
1
Heinrich, Dirk
1
Kemp, Ron
1
Kreutzer, Ralf T.
1
Lindič, Jaka
1
Link, Brandon
1
Omta, S. W. F.
1
Persson, Andreas
1
Raab, Gerhard
1
Schneider, Gustavo
1
Siegert, Michael
1
Sloev, Igor
1
Thomas, Aaron
1
Tretyak, Olga A.
1
Tukel, Oya I.
1
Vanti, Adolfo Alberto
1
Wallenburg, Carl Marcus
1
Wapniewski, Achim
1
Wieland, Andreas
1
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Published in...
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The journal of business & industrial marketing
2
Dienstleistungscontrolling
1
E-business managerial aspects, solutions and case studies
1
Erfolgreiches Management
1
European journal of marketing : EJM
1
Fachkompetenz
1
Gabler Research
1
International journal of physical distribution & logistics management : IJPD & LM
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Lehrbuch
1
Management decision : MD
1
Marktorientiertes Management
1
Redline Wirtschaft
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
TCW Wissenschaft und Praxis
1
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Source
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ECONIS (ZBW)
17
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1
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
2
Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
Saved in:
3
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
4
Affinity and beyond : leveraging NASCAR's integrated supply network to drive fan equity
Cadwallader, Susan
;
Boyd, Tom
;
Thomas, Aaron
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009578202
Saved in:
5
Dealing with supply chain risks : linking risk management practices and strategies to performance
Wieland, Andreas
;
Wallenburg, Carl Marcus
- In:
International journal of physical distribution & …
42
(
2012
)
10
,
pp. 887-905
Persistent link: https://www.econbiz.de/10009671787
Saved in:
6
Customer Relationship Management im Krankenhaus : empirische Übung eines Kundenwertmodells für niedergelassene Ärzte
Heinrich, Dirk
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008906129
Saved in:
7
Information and technology management (ITM) : competitive advantage through customer relationship ; the case of an automobile dealership
Biehl, Marjorie Luísa
;
Link, Brandon
;
Vanti, Adolfo Alberto
- In:
E-business managerial aspects, solutions and case studies
,
(pp. 222-234)
.
2011
Persistent link: https://www.econbiz.de/10009158245
Saved in:
8
Value proposition as a catalyst for a customer focused innovation
Lindič, Jaka
;
DaSilva, Carlos M.
- In:
Management decision : MD
49
(
2011
)
10
,
pp. 1694-1708
Persistent link: https://www.econbiz.de/10009613026
Saved in:
9
Gestaltung hybrider Leistungsbündel : Handlungsraum und Instrumente für kundenwertorientierte Problemlösungen ; eine theoretische und empirische Analyse in der produzierenden Indus...
Bauer, Michael Johannes
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009127914
Saved in:
10
Use of a value-balance model to guide employee behavior to meet customer needs : an exploratory application
Buss, Christian
;
Faerber, Andreas
- In:
Erfolgreiches Management
,
(pp. 11-37)
.
2010
Persistent link: https://www.econbiz.de/10008669591
Saved in:
1
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