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subject:"Big event"
~isPartOf:"Journal of advertising research"
~person:"Prendergast, Gerard P."
~subject:"Event marketing"
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Match game : linking sponsorship congruence with communication outcomes
Prendergast, Gerard P.
;
Poon, Derek
;
West, Douglas C.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 214-226
Persistent link: https://www.econbiz.de/10003991914
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