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subject:"Brand"
~institution:"European University Institute"
~subject:"Konsumentenverhalten"
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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On the signaling and feedback effects of umbrella branding
Thal, Jeanine
(
contributor
)
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2007
Persistent link: https://www.econbiz.de/10003731197
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