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subject:"Brand"
~institution:"Goethe-Universität Frankfurt am Main"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenidentität"
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Brand
Konsumentenverhalten
Brand management
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Consumption
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Japan
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Konsum
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Lebensstil
1
Markenartikel
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Markenführung
1
Markenimage
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Markenpolitik
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Muji <Firma>
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Uniqlo Kabushiki Kaisha
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Rühle, Christiane
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Goethe-Universität Frankfurt am Main
Springer Fachmedien Wiesbaden
10
NetLibrary, Inc
4
IGI Global
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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Brandsboard e.V.
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Center for Economic Research <Tilburg>
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
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Credit Suisse Group AG
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Edward Elgar Publishing
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Eidgenössisches Institut für Geistiges Eigentum
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Erich-Schmidt-Verlag <Berlin>
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European University Institute
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Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Integrierte Kommunikationsforschung
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Haufe-Lexware GmbH & Co. KG
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Institute for Environment and Development
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Julius-Maximilians-Universität Würzburg
1
Kassel University Press GmbH
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Kraft Foods Deutschland GmbH & Co. KG
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Society for Consumer Psychology.
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Universität Greifswald
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World Advertising Research Center <Henley-on-Thames>
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Markeninszenierung in Japan : zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo"
Rühle, Christiane
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2020
Persistent link: https://www.econbiz.de/10012129662
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