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subject:"Brand"
~isPartOf:"Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]"
~isPartOf:"Marketing and management sciences : proceedings of the International Conference on ICMMS 2008"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Brand
Markenartikel
Brand image
6
Markenimage
6
Brand management
4
Markenführung
4
Designation of origin
2
Herkunftsbezeichnung
2
USA
2
United States
2
Destination management
1
Destinationsmanagement
1
HR marketing
1
Holiday behaviour
1
Internal branding
1
Interne Markenführung
1
Personalmarketing
1
Theorie
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Theory
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Tourism marketing
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Tourismusmarketing
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Brunel, Frédéric F.
1
Khanyapuss Punjaisri
1
Seaton, Bruce
1
Tietje, Brian C.
1
Tomaras, Petros
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Fashion branding and communication : core strategies of European luxury brands
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Enhancing knowledge development in marketing ; Vol. 21
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Best practice der Markenführung
1
Brand management ; Vol. 4
1
Branded lives : the production and consumption of meaning at work
1
Brands and branding
1
Business power : creating new wealth from IP assets
1
CSR und Brand Management : Marken nachhaltig führen
1
Cases on branding strategies and product development : successes and pitfalls
1
China-focused cases : selected winners of the CEIBS global case contest
1
Connected marketing : the viral, buzz and word of mouth revolution
1
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ECONIS (ZBW)
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Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
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2
Is there a connection between brands and their countries of origin?
Tomaras, Petros
;
Tsalikis, John
;
Seaton, Bruce
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 537-541)
.
2010
Persistent link: https://www.econbiz.de/10003951181
Saved in:
3
Toward a unified implicit brand theory
Tietje, Brian C.
;
Brunel, Frédéric F.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 135-153)
.
2005
Persistent link: https://www.econbiz.de/10003113324
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