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subject:"Brand"
~isPartOf:"Brand management ; Vol. 4"
~subject:"Brand management"
~subject:"Markenartikel"
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Brand
Brand management
Markenartikel
Brand image
4
Consumer behaviour
4
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Markenführung
4
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4
Befragung
1
Brand architecture
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Lieferantenmanagement
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Markenarchitektur
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Store brand
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Kuhn, Kerri-Ann L.
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Pope, Nigel K. Ll.
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Steenkamp, Jan-Benedict E. M.
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Brand management ; Vol. 4
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
7
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Brand management ; Vol. 3
6
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
5
Innovative Markenführung und -implementierung
5
International marketing ; Vol. 2
5
Kellogg on marketing
5
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Psychology of branding
5
The Routledge companion to contemporary brand management
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Cases on branding strategies and product development : successes and pitfalls
4
Cross-cultural and critical perspectives on brands
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
4
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Aufbruch : Ingredient Branding schafft Werte
3
Brand management in emerging markets : theories and practice
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Brands : interdisciplinary perspectives
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
3
Dienstleistungsmarken : Forum Dienstleistungsmanagement
3
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
3
Fashion branding and communication : core strategies of European luxury brands
3
Foundations of corporate heritage
3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
3
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
3
Marketing in the new global order : challenges and opportunities
3
Marketing-mix strategies - product strategy and promotion strategy
3
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ECONIS (ZBW)
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1
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
2
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
3
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
4
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
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