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subject:"Brand"
~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Firmeninformation"
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Aufsatz im Buch
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Bagdare, Shilpa
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Dash, Satya Bhushan
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Jain, Rajnish
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Joy, Gemini V.
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Kumar, Ravi Shekhar
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Brand research : [an outcome of the second International Conference on Brand Management]
Brand management ; Vol. 3
8
The evolution of brands : from signals of quality to storehouses of trust
8
Brand management ; Vol. 2
6
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Psychology of branding
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Brand management ; Vol. 1
4
Brand management ; Vol. 4
4
Country of origin effect : looking back and moving forward
4
Cross-cultural and critical perspectives on brands
4
International marketing ; Vol. 2
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Corporate brand and corporate reputation
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Enhancing knowledge development in marketing ; Vol. 21
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbook on brand and experience management
3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
3
Marketing in the new global order : challenges and opportunities
3
Marketing-mix strategies - product strategy and promotion strategy
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Strong brands, strong relationships
3
The Routledge companion to contemporary brand management
3
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand management in emerging markets : theories and practice
2
Brands : interdisciplinary perspectives
2
Challenges and trends in modern banking
2
Contemporary consumer culture theory
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Globalization and partnerships : features of business alliances and international cooperation
2
Handbook of research on applied AI for international business and marketing applications
2
Handbook on cross-cultural marketing
2
International marketing and the country of origin effect : the global impact of 'Made in Italy'
2
Kellogg on marketing
2
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1
Music and brand experience in retail stores
Jain, Rajnish
;
Bagdare, Shilpa
- In:
Brand research : [an outcome of the second …
,
(pp. 261-271)
.
2009
Persistent link: https://www.econbiz.de/10009623330
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2
Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
A study of the link between brand personality and brand loyalty with special reference to corporate branding strategies in a changing Indian market environment
Nifadkar, Renuka S.
- In:
Brand research : [an outcome of the second …
,
(pp. 20-36)
.
2009
Persistent link: https://www.econbiz.de/10009623344
Saved in:
4
Perceptual variations of brand images and usage pattern across different demographic segments in mobile handset market
Joy, Gemini V.
- In:
Brand research : [an outcome of the second …
,
(pp. 154-172)
.
2009
Persistent link: https://www.econbiz.de/10009623336
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