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subject:"Brand"
~isPartOf:"European journal of marketing : EJM"
~person:"Guzman, Francisco"
~subject:"Brand loyalty"
~subject:"Tourism marketing"
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Guzman, Francisco
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European journal of marketing : EJM
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Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
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