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subject:"Brand"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of hospitality management"
~subject:"Emotion"
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Search: subject_exact:"Markenidentität"
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Brand
Emotion
Brand image
128
Markenimage
128
Consumer behaviour
107
Konsumentenverhalten
107
Brand management
98
Markenführung
98
Markenartikel
47
Beziehungsmarketing
41
Relationship marketing
41
Gastronomie
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Restaurant industry
24
Hotel industry
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Hotellerie
21
Customer satisfaction
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Kundenzufriedenheit
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Confidence
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Vertrauen
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Brand equity
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Advertising effects
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Brand loyalty
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Werbewirkung
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Internet marketing
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Online-Marketing
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Dienstleistungsqualität
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Service quality
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Social Web
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Social web
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Viral marketing
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Virales Marketing
11
Perception
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Wahrnehmung
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Corporate Social Responsibility
9
Corporate social responsibility
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Luxury goods
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Luxusgüter
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Markentreue
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Personality psychology
9
Persönlichkeitspsychologie
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Han, Heesup
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Kang, Juhee
2
King, Ceridwyn
2
Song, Hak-jun
2
Abraham, Mathew
1
Antonides, Gerrit
1
Arnas, Yaşare Aktaş
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Bianchi, Constanza
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Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Cacho-Elizondo, Silvia
1
Cai, Ruiying
1
Chakrabarti, Somnath
1
Chi, Christina Geng-Qing
1
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1
Choe, Yunseon
1
Chua, Bee-Lia
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Fetscherin, Marc
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1
Garcia-Duque, Jorge
1
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1
George, Ajimon
1
Gilal, Faheem Gul
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Gilal, Naeem Gul
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International journal of consumer studies
International journal of hospitality management
Journal of business research : JBR
200
The journal of brand management : an international journal
166
The journal of product & brand management
162
Journal of retailing and consumer services
99
European journal of marketing : EJM
46
Psychology & marketing
46
Asia Pacific journal of marketing and logistics
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of marketing communications
32
Marketing intelligence & planning
31
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
29
Journal of strategic marketing
25
European journal of marketing
24
Journal of international consumer marketing
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Cogent business & management
21
International marketing review
21
Journal of global marketing
21
Journal of marketing
20
Journal of fashion marketing and management
19
Journal of promotion management : JPM
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Journal of international marketing
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
The IUP journal of brand management : IJBRM
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Qualitative market research : an international journal
16
SpringerLink / Bücher
16
Young consumers : insight and ideas for responsible marketers
16
International journal of market research
15
Journal of Islamic marketing
15
Journal of marketing management : MM
15
International journal of internet marketing and advertising : IJIMA
14
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ECONIS (ZBW)
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1
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
5
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
6
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
7
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
8
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
9
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
10
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
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