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subject:"Brand"
~isPartOf:"International journal of hospitality management"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
Brand image
79
Markenimage
79
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
58
Markenführung
58
Beziehungsmarketing
35
Relationship marketing
35
Gastronomie
24
Restaurant industry
24
Hotel industry
21
Hotellerie
21
Customer satisfaction
17
Kundenzufriedenheit
17
Brand equity
13
Dienstleistungsqualität
11
Service quality
11
Brand loyalty
10
Confidence
10
Vertrauen
10
Advertising effects
9
Werbewirkung
9
Brand trust
8
Viral marketing
8
Virales Marketing
8
Internet marketing
7
Online-Marketing
7
Emotion
6
Markentreue
6
Perception
6
Social Web
6
Social web
6
USA
6
United States
6
Wahrnehmung
6
Brand attachment
5
Brand personality
5
Brand reputation
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24
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Aufsatz im Buch
Aufsatz in Zeitschrift
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24
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English
24
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Han, Heesup
2
Hwang, Jinsoo
2
King, Ceridwyn
2
Song, Hak-jun
2
Bang, Nguyen
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Cai, Ruiying
1
Chi, Christina Geng-Qing
1
Choe, Ja Young
1
Choe, Yunseon
1
Chua, Bee-Lia
1
Drennan, Judy
1
Fiore, Ann Marie
1
Foroudi, Pantea
1
Gao, Yixing
1
Garmaroudi, Saeed Andaji
1
Guibert, Nathalie
1
Gursoy, Dogan
1
Han, Sung Ho
1
Hsu, Cathy H. C.
1
Hu, Clark
1
Hu, Feng
1
Hyun, Sunghyup Sean
1
Iqbal, Kashif
1
Jang, Soocheong
1
Jeong, Ji Youn
1
Jeong, Miyoung
1
Kang, Juhee
1
Khan, Huda
1
Khan, Imran
1
Kim, Heather Markham
1
Kim, Jinkyung Jenny
1
Kim, Wansoo
1
Lambert, Claire
1
Law, Chun Hung Roberts
1
Lee, Hyemi
1
Lee, Sanghyeop
1
Lee, Seoki
1
Lee, Seonjeong
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International journal of hospitality management
Journal of business research : JBR
187
The journal of brand management : an international journal
162
The journal of product & brand management
154
Journal of retailing and consumer services
92
European journal of marketing : EJM
43
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of marketing communications
28
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
26
European journal of marketing
24
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of strategic marketing
23
International marketing review
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of global marketing
20
Journal of marketing
19
Journal of the Academy of Marketing Science
19
Cogent business & management
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
The IUP journal of brand management : IJBRM
16
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Global business review
13
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ECONIS (ZBW)
24
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
3
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
4
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
5
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
6
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
7
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
8
Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495122
Saved in:
9
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
10
Pictures vs. reality : roles of disconfirmation magnitude, disconfirmation sensitivity, and branding
Cai, Ruiying
;
Chi, Christina Geng-Qing
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198498
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