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subject:"Brand"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Gierl, Heribert"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Markenführung
Brand image
6
Markenimage
6
Consumer behaviour
5
Konsumentenverhalten
5
Advertising
4
Advertising effects
4
Brand management
4
Werbewirkung
4
Werbung
4
Markenartikel
3
Affect
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Ambiguity Effect
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Brand Evaluation
1
Brand Evaluations
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Brand attitude
1
Comprehensibility
1
Consummatory Image
1
Disclaimers
1
Emojis
1
Eroticism
1
Female Ad models
1
Food
1
Food retailing
1
Food trade
1
Frauen
1
Image Completion
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Incongruity
1
Lebensmittel
1
Lebensmitteleinzelhandel
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Lebensmittelhandel
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Market Communication
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Marketing management
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Marketingmanagement
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Narrative Methode
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Narrative method
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Gierl, Heribert
Esch, Franz-Rudolf
4
Swoboda, Bernhard
4
Burmann, Christoph
2
Klapper, Daniel
2
Langner, Tobias
2
Schade, Michael
2
Abshagen, Jannina
1
Alavi, Sascha
1
Batt, Verena
1
Bruhn, Manfred
1
Bruns, Daniel
1
Caldara, Cindy
1
Dabija, Dan Cristian
1
Dörfer, Sabrina
1
Elger, Christian Erich
1
Faßnacht, Martin
1
Feste, Jasmin
1
Fischer, Alexander
1
Fischer, Dirk
1
Fischer, Marc
1
Flöter, Thomas
1
Fränzel, Nils
1
Grohmann, Bianca
1
Guhl, Daniel
1
Habel, Johannes
1
Haltmayer, Vanessa
1
Heberle, Antonia
1
Heitmann, Mark
1
Helme-Guizon, Agnès
1
Herrmann, Andreas
1
Holzer, Matthias
1
Hornig, Tobias
1
Kanitz, Christopher
1
Kluge, Philipp Nikolaus
1
Koncz, Julia
1
Kostyra, Daniel
1
Lieven, Theo
1
Materne, Maxine
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Marketing : ZFP ; journal of research and management
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of business research : JBR
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
5
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
3
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
Saved in:
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