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subject:"Brand"
~isPartOf:"Marketing intelligence & planning"
~subject:"Theory"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Theory
Consumer behaviour
241
Konsumentenverhalten
241
Brand management
60
Markenführung
60
Brand image
52
Markenimage
52
Beziehungsmarketing
51
Relationship marketing
51
Markenartikel
29
Internet marketing
25
Social Web
25
Social web
25
Online-Marketing
24
Advertising effects
23
Werbewirkung
23
Customer satisfaction
21
Einzelhandel
21
Kundenzufriedenheit
21
Retail trade
21
Dienstleistungsqualität
17
Environmental consciousness
17
Service quality
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Emotion
13
Marketing management
13
Marketingmanagement
13
Advertising
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Green marketing
12
India
12
Indien
12
Luxury goods
12
Luxusgüter
12
Öko-Marketing
12
Confidence
11
Purchase intention
11
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Undetermined
26
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Article
34
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1
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Article in journal
35
Aufsatz in Zeitschrift
35
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
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English
35
Author
All
Bang, Nguyen
2
Kumar, Vikas
2
Merrilees, Bill
2
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Baishya, Kuldeep
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Cardinale, Sylvia
1
Chauhan, Abhishek
1
Chen, Cheng-Hao Steve
1
Chowdhury, Prajita
1
Coates, Nigel
1
Dash, Satya Bhushan
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Ferreira, Mário B.
1
France, Cassandra
1
Gabrielli, Veronica
1
Ghose, Kamal
1
Giovanis, Apostolos
1
Horn, Christian Franz
1
Hu, Yanghong
1
Ismail, Shahril Azwan
1
Ivens, Björn
1
Japutra, Arnold
1
Kaushal, Vikrant
1
Klepek, Martin
1
Kvíčala, Daniel
1
Ladeira, Wagner Junior
1
Leckie, Civilai
1
Li, Ning
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
278
Journal of retailing and consumer services
196
The journal of brand management : an international journal
186
The journal of product & brand management
182
NBER working paper series
94
Working paper / National Bureau of Economic Research, Inc.
86
NBER Working Paper
82
Psychology & marketing
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
Discussion paper / Centre for Economic Policy Research
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
68
SpringerLink / Bücher
63
Journal of economic psychology : research in economic psychology and behavioral economics
62
Gabler Edition Wissenschaft
60
European journal of marketing : EJM
59
European journal of operational research : EJOR
58
Economics letters
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Europäische Hochschulschriften / 5
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
56
Marketing letters : a journal of research in marketing
56
International journal of industrial organization
54
Journal of economic behavior & organization : JEBO
51
Asia Pacific journal of marketing and logistics
45
CESifo working papers
44
The American economic review
41
Journal of marketing research : JMR
39
The journal of consumer marketing
39
Journal of the Academy of Marketing Science
38
International journal of consumer studies
36
International journal of hospitality management
36
Journal of retailing
36
Marketing : ZFP ; journal of research and management
36
Discussion papers / CEPR
34
Discussion paper
33
Journal of economics
33
Journal of international consumer marketing
32
Journal of marketing
32
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ECONIS (ZBW)
35
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1
Uniqueness neglect on consumer resistance to AI
Mou, Yupeng
;
Xu, Tianjie
;
Hu, Yanghong
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
Saved in:
2
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
5
The role of product scarcity on display incompleteness
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 544-556
Persistent link: https://www.econbiz.de/10014313057
Saved in:
6
Identifying gratification behind the consumption of the OTT platforms in an emerging market : a means-end theory approach
Sharma, Ankita
;
Sreen, Naman
;
Baishya, Kuldeep
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 593-612
Persistent link: https://www.econbiz.de/10014313062
Saved in:
7
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
8
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
9
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
10
Brand portfolio strategies effects on consumers' attitude
Yilmazel, Sefa Emre
;
Özer, Leyla
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 138-152
Persistent link: https://www.econbiz.de/10013172910
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