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subject:"Brand"
~isPartOf:"The journal of brand management : an international journal"
~person:"Hyun, Sunghyup Sean"
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
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Brand anthropomorphism
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Hyun, Sunghyup Sean
Šerić, Maja
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The journal of brand management : an international journal
International journal of hospitality management
4
Journal of travel and tourism marketing
4
Journal of hospitality marketing & management
2
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
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Journal of service theory and practice : JSTP
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
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