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subject:"Brand"
~isPartOf:"The journal of consumer marketing"
~person:"Katsanis, Lea Prevel"
~subject:"Scale development"
~type_genre:"Article in journal"
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The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica
;
Katsanis, Lea Prevel
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
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