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subject:"Brand"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~person:"Ekinci, Yuksel"
~subject:"Brand loyalty"
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Brand concept mapping
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
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